Fargo is the only manufacturer to offer three distinct printing technologies - High-Definition Printing™ (reverse image), Direct-to-Card printing (dye-sublimation) and CardJet Printing™ technology (inkjet) to meet the needs of users across a variety of markets. In 2004, the company also launched SecureMark™, a combination of hardware, software and processes that are specifically engineered to reduce card identity system vulnerabilities. The company's engineering expertise and knowledge of printing and data encoding technologies have established its industry-wide reputation for technological leadership and innovation.